Reka Samuel :): Question 5

How did you attract and address your audience?

Our ideal genre was thrillers because we found that it was a highly popular genre, and we had a number of ideas that we thought could attract a wider audience scale but after a lot of debate within my group we thought that it may be more difficult to create an effective opening scene with the resources that we had, so there fore we decided to go with the drama genre but make it quite touching so that appeals to our main target audience which is young females aged around 16-27.
Focusing on our genre drama we had to think of the typical conventions of a drama which are serious, plot-driven presentations, portraying realistic characters, settings, life situations, and stories involving intense character development and interaction. Usually, they are not focused on special-effects; comedy, or action, Dramatic films are probably the largest film genre, with many subsets.
We wanted to make sure we stuck with making our film seem realistic as that what dramas are all about, realistic characters and issue being portrayed through a film, so we made sure that our setting was realistic not out of context. Our props used were also realistic and used correctly e.g. the use of the syringe. The audience will more be able to relate to these issues as there based on real life situations and find it more inspiring rather than a mere copy.

Using the conventions of a typical drama film, we notice how women would most likely enjoy these types of dramas especially the one that we were portraying so focused on the technical aspects and the features that our film would include.

Here’s a textual analysis of our film, and how we made it attract to our specific audience:

SOUND.

Sound in films is mainly parallel to the genre. The non-diagetic sound used in our film plays direct to the themes of drugs and poverty of a young woman as it is very tense which relates to the build up of her death used to set the mood for the audience. The sentimental music creates feelings of sadness for the viewers which we aim for to create sympathy for the main character.

CAMERA WORK

We used a variety of shots to create tension and create meaning to the audience so they can understand the meaning of our film. We open with a panning shot of the scene , as we set the film in quite a dingy basement the pan begins to give the audience a feel of the environment our character is based in, it draws the audience in , and set curiosity as to why the film is set there. Our next shot is then of the main character Lauren, however instead of showing her face we show the back of her, again creating curiosity as to why we haven’t shown her whole face throughout the whole open sequence which keeps questions going throughout, as we didn’t want to give away too much of the film. Throughout our film we continued using camera work to be effective when trying the get messages across to the audience. For example various times in our film we had close up of specific things that were relevant to our film on a whole, one of the most relevant close ups were of the baby pictures. This is a direct target for the women who we thought would be able to relate to our film, as it creates quite a touching effect. We also used the sound of baby voices to compliment the pictures which makes the pictures even more effective and would attract a sentimental audience.

Close ups focused on the vital objects in our sequence that related to the story of the main character, e.g.; Child pictures again which create a sign of sympathy which normally occurs when children are involved grabbing the attention of mothers that understand the feeling of having a child. Films such as "Pursuit Of Happiness" are known for its involvement of children it’s touching and "heart-warming gained a lot of positive reception due to the effect it had on viewers.

We also used non diagetic sounds to again create tension, within the audience sounds such stepping on broke glass was used in our film, it breaks thorugh the music used to create a sentimental mood , and tensifies the mood of the film.

EDITING
We kept the editing very limit to make sure that we kept the realistic element to the film, we used black and white to create a subtle effect and it also related to the way her world is so dark and isolated.

Using IMDB I noticed the following films shared the same keywords and elements making these films also suitable for my target audience to watch and enjoy