AS Opening Sequence

Thursday 10 March 2011

Question 4

4) Who would be the audience for your media product?

Our ideal genre was thrillers because we found that it was a highly popular genre, and we had a number of ideas that we thought could attract a wider audience scale but after a lot of debate within my group we thought that it may be more difficult to create an effective opening scene with the resources that we had, so there fore we decided to go with the drama genre but make it quite touching so that appeals to our main target audience which is young females aged around 16-27.
Focusing on our genre drama we had to think of the typical conventions of a drama which are serious, plot-driven presentations, portraying realistic characters, settings, life situations, and stories involving intense character development and interaction. Usually, they are not focused on special-effects; comedy, or action, Dramatic films are probably the largest film genre, with many subsets.

PRIMARY AUDIENCE
  • our film is targeted at the age range 15 – 24 years as this age range seems to be the range that would be most interested in an urban drama, we also felt the film would we dominate the female audience due to the sentimental and quick touching effect that our film creates.
  • Even though drug films mainly attract the male audience I though that our film included a variety of themes that may attract an elder audience in the early 20’s for example the theme of parenting which a lot of youths may not have experienced yet. However the number of teenage pregnancies has increased in the last few years especially in London where our film is set so there fore it may also relate to a younger audience as well. For example the film KiDULTHOOD was popular among teenagers of this age and focused on small elements such as drugs, teenage pregnancies, death, peer pressure etc…  

SECONDARY AUDIENCE
  • Both genders aged around 19-29
  • More of an urban background at working class.
  • People who have interest in the poorer conditions of London and those of the less fortunate.
  • People who may have experienced situations similar to the main character Lauren and can therefore relate to her lifestyle.

Films and TV shows that both audiences may have seen recently are:
·         Kidulthood
·         Misfits
·         Skins
·         Shank
·         4,3,2,1




Question 2

2.) How does your opening sequence represent particular social groups?

Our film production focuses on a few social groups that include young females, drug addicts, people in poverty and individual associated with street gangs.

In our film we have two key characters that we represent in our opening sequence, even though we have only shown one character the other has been represented and clearly portrayed through props and setting. The main characters In our opening sequence:
Lauren
  • Black young female
  • Aged 20 years old
  • Living in poverty
  • Addicted to drugs- we make this visible in the opening sequence because we see the drug equipment used on the table.
  • An absent parent- in our opening sequence we clearly show that Lauren was as a mother as we see pictures of her daughter, however we made it aware that there is much more of a story behind what we show because of the condition she in living in is not stable t raise a child.
  • Lonely isolation – we see in this condition that she lives in and the way that she presents herself shows she has no one to turn to.
  • Troubled childhood
  • Victim of abuse
  • We are aware that the main character is living unstably and in poor conditions due to her bad upbringing and rough childhood through the way we presented the setting, we chose to set our character in a dingy basement, the setting show the audience the condition that our character is living in and is based around the social group of poverty, we notice the dirty walls, the room she enters is full of rubbish , stacks of chairs, alcohol bottles and drug equipment that emphasise her mental stability


While casting characters we had to take into consideration the way the person look and if they could represent the character closely enough, they had to fit the criteria of a girl who could play the role as the character should be portrayed so factors such as ethnicity, height and weight were all vital factors to consider.

We chose a girl to play the character which was infact me as it may be more appealing to women and easier for them to relate, we wanted to create sympathy for the character so built an intense background behind the story and through the setting to emphasise the serious of the film we were filming.

Wednesday 9 March 2011

Research On Drug Films.

REQUIEM FOR A DREAM
The majority of reviewers characterized Requiem for a Dream in the genre of "drug movies", along with films like Trainspotting and Spun. One of the filmmaking techniques in Requiem for a Dream is the use of rapid cuts. Whenever the characters use street drugs, a rapid succession of images illustrates their transition from sobriety to intoxication. This gave us ideas for when we wanted to films shots of the character actually taking the drugs on the effect it has on her.

FEAR AND LOATHING IN LAS VEGAS.
We found that in this film that was strong theme of drugs throughout ,especially focusing on the hallucination effect of taking drug.






SCARFACE
A typica example of a classic drug film, known for its richness in extreme violence, frequent strong language and hard drug usage.















Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Preliminary Brief: Film and edit a character opening a door, crossing a room and sitting down in a chair opposite another character. A couple of lines of dialogue must then exchange between characters & match on action, shot/reverse shot and the 180-degree rule should be demonstrated.
Main Task: The titles and opening of a new fiction film, to last a maximum of two minutes (all video and audio material must be original, produced by candidates, with the exception of music or audio effects from a copyright-free source).
Since our preliminary task I found that I have progressed in my knowledge and ability to create a film. In the beginning of my prelim task, I made numerous mistakes that I was able to avoid in the construction and process of the main task, due to having learnt new techniques and also the professional ways in which successful films are made. Having some experience from GCSE Media i was aware of the basics such as how to set up a camera, camera movement/ techniques, storyboarding and scripts. However having doing the prelim task i started to learn that there was a lot I did not know about the process, I was also not familiar with a lot of the technology that we were to use (for example the Canon XAH) because the quality was of a much higher standard than what I had been exposed to previously.  
On the other hand the Main task was much more complex and required more effort, knowledge and ability; we had to involve more camera techniques such as panning, 180 degree to keep continuity consistent etc... Camera angles and shots. I began to realise that each shot was vital in making a successful film. During my learning process I began to see how camera shots were used significant in portraying certain aspects of film. Even though I knew this before, going through my prelim task I was aware of how the smallest detail made the biggest difference and could add to how effective the film is. Our teachers prepared us on what is needed to know, we then had to develop this knowledge and use it in our final Main task product. We were expected to be committed and have the motivation and enthusiasm in order for us to create a product to be proud of.
PRE- PRODUCTION.
As part of our pre-production stage for both our Prelim and Main Task we had to create the following:
·         Script
·         Location reccee
·         Story-board
·         Photo story board
·         Prop list
·         Treatment
·         Shooting schedule
·         Cast list
·         Timetable
These document allowed us to be more organised and make the experience of planning our film much more easier.
We created a storyboard as a visual interpretation of the shots we were planning to shoot, it made the filming much easier and organised as we knew the angle , shots and techniques required for each shot we were planning to take. In our prelim task I found that my storyboard wasn’t well developed , we didn’t include all of the shots or note the angles/techniques we were planning to use, Therefore when it came to the of filming we wasted time a lot of time arranging and discussing how we were going to film certain shots. I used this experience to prepare me for my main task where me and my group spent more time in preparing and planning each shot, we include more frames than I had done originally. Each shot we drew slowly transitioned from each other smoothly so when it came to the filming day we knew the shots, angles, and techniques we were to use when filming.
As a group we created our location reccee, we listed all the available locations suitable for us to use for our film, we then listed each of the pro’s and con’s so that we could discuss what location would be most beneficial. For example during our preliminary task we was planning to use our sixth form common rooms as a location for part of our film, we thought it would set the film well and matched to our narrative. However after further discussion we came across a few problems , for instance it would be busy and therefore not safe for us to bring expensive equipment such as the Canon XAH camera, we also came to the conclusion that it may also be noisy and therefore hard for us to film in that condition. I found that in my prelim we limited the number of locations we had to choose from , this created problems when we found that the locations we did choose had more cons that pro’s and therefore we found ourselves at last minute trying to find an appropriate location. Carrying this over to my Main task our group made sure we had a vast list of locations to choose from so that when i came to choosing our locations we should have plenty to choose from, which we did.
PRODUCTION.
As part of our production stage for our Main and Prelim Task we had to make sure the following was in check:
·         Equipment
·         Weather
·         Planning documents
·         Cast
·         Continuity
We then had to do the following:
§  Film shots
§  Re-take various shots
§  Record sound and voice over’s
Prelim Task
In the production of our Prelim Task, we filmed in our school grounds; we were given two lessons to film and finish our task. Considering it was our first shooting task I felt my group did quite well however in comparison to the Main task Is noticed there was a number of vital things we were quite un accurate about. The first, is the number of takes on each shot we took, in our prelim we never filmed the shots more than twice, which left us with a small number of takes for each shot when it comes to the post production stage. Another problem we faced when shooting was the continuity in the shot, in one of our locations which was set in the canteen but then realising that it lacked continuity as there was faint music that played in the background by the dinner ladies and so this was played by the radio and so when we did reshoots and different shots, the music changed and so it lacked continuity.
Main Task
During the production of our film I found that we were smarter in the way we shot our film, we filmed a shot a number of 3 times so that when it came to the editing process we were able to select from a variety of shots. We also chose a quiet location, compared to the location that we chose in our prelim that allowed us to be clear from disruption. We found that our continuity was much more persistent as well as the fact we were able to work much faster and be totally focused on what we was doing. Unlike our prelim we included much more difficult camera techniques such as smooth panning which we used when showing that our main character was dead. We also used our camera shot much more wisely which created more effective to our narrative of our film, for example the close up shots of the child’s photograph instantly created meaning and was portrayed to be as something significant to the film, whereas in the preliminary task we didn’t pay attention to such detail.
From prelim to main task i learnt the following skills:
Time management is key so that you are in time with your time limit and you are not rushing shots that may cause it not come out how you planned , you need to time in making sure your shots are how you want them to be.
Safety shots as a briefly explained it is key to have safety shots , especially when i comes to editing as you want to be sure that if your first choice shots didn’t turn out how you originally wanted them to be, then you will have safety shots to fall back on.
Shooting schedule, story boards, and scripts are essential as they help you to organise and carefully plan your film so when it comes down to actually filming you have a guide of what to film, where to film and how to film it.

POST PRODUCTION & FEEDBACK.
As part of the post production stage for both my Prelim and Main task:
§  Digitise shots on to the editing software ( Adobe Premier Pro)
§  Edit shots, add music and sounds
§  Create production company logo
§  Include credits
§  Receive feedback from peers
In our preliminary task we didn’t put as much work and creativity into our film compared to the main task, we used basic editing techniques such as rough edits, text, minor sounds and very few effects. I also found that we didn’t use the correct shots that were specific to our narrative, for example in our task we added a lot of close up shots and didn’t use a vast variety of shots such as long shot, mid shot etc , we also had extra shots that could have been cut out as they were unnecessary and just were taking up vital time that could have been used for something that had more meaning. We also had to make sure we managed our time well, and that each individual in our group had a fair share of editing the film, we done this by arranging times co-operating with each other on when we had free periods or if we were willing to put in time after school, which all of our group members agreed to. At times we found that some individuals weren’t being considerate of others and would only spend no more than 30 minutes on the work whereas others individual would make great changes and put in more time and effort .We resolved this by had a group discussion and all came to conclusion that this is all of our work and therefore we should all be making the same attempt to put effort In. Also in our preliminary task we were expected to receive feedback from other peers and also non media students from our school, this allowed an outside perspective on our opening sequence and gave us opinions on what they believed could make it better. However when in came to post production in the main task a lot more was required and we found this stage the hardest out of all three. In the main task i found my group was more organised and committed when it came to time management, most of the time we were on top of things and I found that all of us in the group had enthusiasm when it came to the editing process , we all had our own input and contributed to every aspect. When certain issues arise for example using one shot that another may disagree with, both individuals had a say on why they think that the specific shot would be beneficial and then we made our judgement from there. We also created a lot of the things ourselves for example the music , we recorded a babies voice to use as a voice over, unlike the prelim task it showed a lot more creativity, we also created our own company logo using Photoshop and embedded it into our film.  special effect were used more wisely in our main task compared to our prelim as we had more knowledge on the effect that special effects can have on the audience as well as the narrative, for example we used a black and white theme throughout out opening sequence, as it represented loneliness and how discarded she felt from the outside world.  In the main task we then had to ask form feedback , we chose to ask peers from our class and other non media students , like our prelim I felt that it gave us an idea on what we could do to improve our film.

Question 5

How did you attract and address your audience?

Our ideal genre was thrillers because we found that it was a highly popular genre, and we had a number of ideas that we thought could attract a wider audience scale but after a lot of debate within my group we thought that it may be more difficult to create an effective opening scene with the resources that we had, so there fore we decided to go with the drama genre but make it quite touching so that appeals to our main target audience which is young females aged around 16-27.
Focusing on our genre drama we had to think of the typical conventions of a drama which are serious, plot-driven presentations, portraying realistic characters, settings, life situations, and stories involving intense character development and interaction. Usually, they are not focused on special-effects; comedy, or action, Dramatic films are probably the largest film genre, with many subsets.
We wanted to make sure we stuck with making our film seem realistic as that what dramas are all about, realistic characters and issue being portrayed through a film, so we made sure that our setting was realistic not out of context. Our props used were also realistic and used correctly e.g. the use of the syringe. The audience will more be able to relate to these issues as there based on real life situations and find it more inspiring rather than a mere copy.


Using the conventions of a typical drama film, we notice how women would most likely enjoy these types of dramas especially the one that we were portraying so focused on the technical aspects and the features that our film would include.


Here’s a textual analysis of our film, and how we made it attract to our specific audience:


SOUND.
Sound in films is mainly parallel to the genre. The non-diagetic sound used in our film plays direct to the themes of drugs and poverty of a young woman as it is very tense which relates to the build up of her death used to set the mood for the audience. The sentimental music creates feelings of sadness for the viewers which we aim for to create sympathy for the main character.
CAMERA WORK
We used a variety of shots to create tension and create meaning to the audience so they can understand the meaning of our film. We open with a panning shot of the scene , as we set the film in quite a dingy basement the pan begins to give the audience a feel of the environment our character is based in, it draws the audience in , and set curiosity as to why the film is set there. Our next shot is then of the main character Lauren, however instead of showing her face we show the back of her, again creating curiosity as to why we haven’t shown her whole face throughout the whole open sequence which keeps questions going throughout, as we didn’t want to give away too much of the film. Throughout our film we continued using camera work to be effective when trying the get messages across to the audience. For example various times in our film we had close up of specific things that were relevant to our film on a whole, one of the most relevant close ups were of the baby pictures. This is a direct target for the women who we thought would be able to relate to our film, as it creates quite a touching effect. We also used the sound of baby voices to compliment the pictures which makes the pictures even more effective and would attract a sentimental audience.

Close ups focused on the vital objects in our sequence that related to the story of the main character, e.g.; Child pictures again which create a sign of sympathy which normally occurs when children are involved grabbing the attention of mothers that understand the feeling of having a child. Films such as "Pursuit Of Happiness" are known for its involvement of children it’s touching and "heart-warming gained a lot of positive reception due to the effect it had on viewers.


We also used non diagetic sounds to again create tension, within the audience sounds such stepping on broke glass was used in our film, it breaks thorugh the music used to create a sentimental mood , and tensifies the mood of the film.


EDITING
We kept the editing very limit to make sure that we kept the realistic element to the film, we used black and white to create a subtle effect and it also related to the way her world is so dark and isolated.


Using IMDB I noticed the following films shared the same keywords and elements making these films also suitable for my target audience to watch and enjoy
• (THE WIRE) http://www.imdb.com/title/tt0306414/    
• (TRAINSPOTTING ) http://www.imdb.com/title/tt0117951/


Main Task

Story Board - Final Draft